Main production

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Interviewer: in what ways do you think that your media product has developed real forms and conventions of real media/music videos… and if so how?

Lauren: I feel as though in my media production we have included different conventional tropes that contribute to challenge forms of real media products. For example in the start of our media production we included the title of the music video therefore it is obvious for the consumer to be aware of the music video and what the title of the music video is called. Furthermore we placed the artists name at the start of the video also so that viewers were informed on which artist is it and what the name of their song.

Another convention in which our production includes conventions of real media products is to have a storyline, like most music videos it includes a story line to help the consumer have a better understand of the type of genre and the lyrics in the song as to what the meaning of the music is.

Moreover another way in which our production portrays tropes of real media production is through camera shots, angels and movements. This is important as most professional music videos have a variety of different camera shots, angles and movements so that it isn’t boring for the consumer to watch and that it keeps the music video entertaining to watch. Furthermore, my media product also used the convention of slow motion to portray sadness in the music video. Most professional music videos that I research into used slow motion in their music if the emotion they were trying to portray is sadness therefore we opted to use the slow motion into our music video to really give a sense of a professional music video in what they would include.

Interviewer: do you think that your production has challenged any of conventions of real media productions and if so how?

Lauren: Furthermore, I feel as though or media product also challenged forms and conventions of some music video for example Adele’s someone like you music video is all shot in black and white. The genre of the music video is the same however, the two main colours throughout this music video is just mainly black and white therefore, we didn’t want to just portray the whole of the music video to be emotional and about just the one emotion this is why we included a lot of colour and movement into my production in so that it shows a metaphor of her trying to move on with her life after her break up. However, most of the coloured scenes in  the music video are treated to have a greyish tone on the colours so therefore the colour is not necessarily all there, which shows that she is still on this journey, however it is the journey of her past as the greyish and the black and white symbolise the theme of memories throughout the production  and that it not until towards the last scenes of the music video there are only a few scenes in which we didn’t colour treated, to show that she has finally let go and moved on with her life.

Furthermore I feel as though the overlay of images in my production also challenges forms of real media productions as most overlays would be in plain black and white or  both to have colour, whereas some of the overlays that I included in my production are both black and white and a solid colour and I think that it is really powerful as it shows the different moods that she is going through, there is a scene where the protagonist is dancing and it has an overlay of a tree in red whilst she is dancing in black and white and the red symbolises her emotion in that she’s angry and vulnerable and he then expresses this through dancing.

Evaluation Question 2: How effective is the combination of your main product and ancillary text?

Evaluation Question 3: What have you learnt from your audience feedback?

we also had some feedback/ comments on our production after posting it on YouTube:

Evaluation Question 4: How did you use new media technologies in the construction and research and the planning and evaluation stage of your product?

Question 4 Media by Anonymous LOzN9Vd on Scribd

Selena Gomez

for my audience research I have looked at a range of different artist which have a similar target audience to which I am looking for in my music video. in this music video Selena has similar components in which I have contributed into my own production therefore I feel as though my target audience of young females will be very successful.

Taylor swift

Taylor Swift has the audience in which I believe my audience should be like for my production however the genre is slightly different I think that the audience in which I am approaching would be similar

Props

for my media production we used a number of props to enable the best possible outcome for our production for example the equipment in which we used to help film our production are:

• a tripod
• camera
• iphone 

i used these products to help film my production in so that it gave the music video a much more professional and sophisticated look. rather hand held camera. We also used our i phones so that we could correct the lighting in some parts of our music video. for example we had difficultly in filming some of the dancing scenes in our music videos as the camera we used could not correct the lighting in the studio. therefore we opted into using our IPhones so that we could correct the lighting and have the best possible put come to our music video.

here are a few videos which we took to test the lighting and camera quality with an iPhone 7 plus:

Costumes

for my media production we wanted to use a range of different costumes to show the long time period that is on going throughout or music video. for example:

dancing scene:

forest scene:

city centre scene:

All of these different costumes portray the emotions that the protagonist is feeling. we used the costumes a s a metaphor to do this as well as the emotions on the protagonists face we also wanted that to be complimented with the clothes that she is wearing throughout the music video

Lighting

when we first started to film our production we started using a Sony hand cam HDR-CX110 to film our production. however, when we started to film in the studio we had some technical difficulties in that the Sony hand cam wasn't correcting the lighting therefore we could not see the protagonists face. therefore we decided to play about with what he had therefore we started to use my iPhone to see if we could correct the lighting. and we found that the iPhone 7 plus was much better quality therefore we decided to use an iPhone 7 plus to film our studio/dancing scenes.

here is some footage we took playing about with the IPhone 7 plus camera:

Storyboard